The 'Purple Carrot' Encourages Consumers to Cook Meat-Free Meals at Home

By: Katherine Pendrill - Nov 3, 2015
References: thepurplecarrot & treehugger
Mark Bittman recently left his job at the New York Times to join a vegan meal kit delivery service called the 'Purple Carrot.' In recent years, food delivery services have risen in popularity because they are highly convenient for busy consumers. This plant-based service provides a new option for those who adhere to a vegan diet.

The Purple Carrot encourages consumers to cook meat-free meals at home and follow a plant-based diet. The company partnered with Bittman to design recipes that are not only tasty, but also easy for consumers to make on their own. Each meal kit comes with vegan recipes and the exact amount of ingredients needed to make each meal. In addition to trying to cut down on food waste, the kits are designed to promote a more sustainable food system and the fair treatment of farm workers.

The kits provide a simple and convenient way for consumers to experiment with a vegan diet.