The Mitsubishi 'First Ride Home' campaign follows three real life couples and their newborns out of the hospital and in to a Mitsubishi #FirstRide car, making sure that this important ride home is also the safest.
This particular instalment of the First Ride Home campaign tells the story of the Artys family, who tried to conceive for about four years before they finally found out they were pregnant. Despite all of the complications leading up to the pregnancy, Frantz Gianni Arty Jr. seems to have been born a happy and healthy baby and gets a safe ride home in a Mitsubishi.
Although the ad blatantly is designed to play up Mitsubishi's safety features, it's a clever way to remind families just how precious its passengers is, no matter what age.
Stats for Newborn Safety Auto Ads
Trending: Older & Mild
Research: 362 clicks in 110 w
Interest: > 3 minutes
Concept: First Ride Home
Related: 75 examples / 58 photos
Segment: Females, 0-55
Comparison Set: 28 similar articles, including: pet-impersonating auto ads, futuristic eco trucks, and compact crossover suvs.
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