Sophisticated Routine

Consumers are seduced by the sophistication of routine memberships

Implications - Membership-based services, such as communal workspaces or fitness centers, are glamorizing participation by adopting sophisticated aesthetics. By elevating their interiors, these services transform often unpleasant tasks, like working late or exercising, from mundane to enjoyable. Improving the design of the physical spaces also increases the perceived prestige and exclusivity of activities that would otherwise be considered routine, ultimately motivating consumers to keep returning.
SCORE: 5.7
Warm Top 4 Examples: 26,437 Total Clicks Mar 15 - May 15
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Consumer Insight Topics: TechBusinessLifestyle
Scholarly Boutique Gyms - The Library Gym is Transforming Training into an Upscale Activity
SCORE: 7
V. Hot 12,931 Clicks Pub: Apr 23, 15
Scholarly Boutique Gyms
The Library Gym is Transforming Training into an Upscale Activity
The Library Gym is a highbrow boutique gym in Notting Hill that is transforming the way individuals think about working out. Decorated more like a Soho House outpost than a gym, the stunning space... [More]
Invitation-Only Arts Associations - The Battery is a Chic Members-Only Club in San Francisco
SCORE: 5.8
Warm 6,686 Clicks Pub: Mar 18, 15
Invitation-Only Arts Associations
The Battery is a Chic Members-Only Club in San Francisco
The Battery in San Francisco’s Financial District is a new invitation-only members club aiming to provide a haven for individuals to discuss arts, culture, food and wine. Current members... [More]
Versatile Fitness Memberships - ClassPass Lets People Enjoy Unlimited Classes to Boutique Studios
SCORE: 5.3
Warm 2,095 Clicks Pub: Mar 2, 15
Versatile Fitness Memberships
ClassPass Lets People Enjoy Unlimited Classes to Boutique Studios
The concept of the gym is constantly evolving and ClassPass is ushering in one of the biggest changes yet. Instead of committing to a single gym, ClassPass grants people access to boutique fitness... [More]
Members-Only Coffee Bars - This North London Coffee Shop Sits Within a Coworking Club
SCORE: 4.2
Warm 4,725 Clicks Pub: Apr 8, 15
Members-Only Coffee Bars
This North London Coffee Shop Sits Within a Coworking Club
Net.Works is a membership-based coworking space that doubles as a North London coffee shop only accessible to members. The chic space features a wood-paneled interior and quaint artisan light... [More]