This Air Wick Life Scents Pop-Up is a Full-On Sensory Experience

By: Rebecca Byers - Mar 26, 2015
References: thetangential & clickz
The Air Wick Life Scents Pop-Up is an upcoming experiential marketing campaign to be held by the brand at the Mall of America in Bloomington, Minnesota. The event, to be held at the largest mall in the US, features a three-room house that individuals can walk through to experience the innovative changing scent collection.

Air Wick Life Scents Pop-Up is exclusive to Minnesota, an interesting tactic that is based on the brand's belief the event will gain adequate coverage on social media channels and will not need to be replicated or expanded to a tour. This emphasis on creating a single amplified event that creates a powerful enough connection with consumers they will share it on social media is innovative and cost efficient.