The Air Wick Life Scents Pop-Up is an upcoming experiential marketing campaign to be held by the brand at the Mall of America in Bloomington, Minnesota. The event, to be held at the largest mall in the US, features a three-room house that individuals can walk through to experience the innovative changing scent collection.
Air Wick Life Scents Pop-Up is exclusive to Minnesota, an interesting tactic that is based on the brand's belief the event will gain adequate coverage on social media channels and will not need to be replicated or expanded to a tour. This emphasis on creating a single amplified event that creates a powerful enough connection with consumers they will share it on social media is innovative and cost efficient.
Scent-Driven Mall Activations
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Giant Shoebox Installations
Understated Restaurant Boutiques
Urban Development Pop-Ups
Greek Yogurt Taste-Offs
Bank Branch Pop-Ups