Beacon Branding

Consumers respond to Beacon-optimized advertising

Implications - Since its inception, brands have been using Beacon technology to implement targeted reach-outs and location-prompted promotions. Now, brands are employing the location-based technology as a marketing tool to heighten consumer engagement. By using Beacon to increase interactivity in marketing efforts, brands ensure that ads seem less like an opportunity to sell, and more like experiences.
SCORE: 5
Mild Top 6 Examples: 10,113 Total Clicks Jan 15 - Oct 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechMarketing
Child-Locating Sunscreen Ads - The Protection Ad by Nivea Uses iBeacons to Keep Track of Kids
SCORE: 6.3
Warm 5,215 Clicks Pub: Feb 21, 15
Child-Locating Sunscreen Ads
The Protection Ad by Nivea Uses iBeacons to Keep Track of Kids
Nivea has brilliantly incorporated StickNFind iBeacon technology in its The Protection Ad. Although the ad, which can be found in print magazines, focuses on the need for sunscreen, it also... [More]
Personalized Loyalty Keychains - Physical Cookie Brings the Web's Best to Brick and Mortar Shopping
SCORE: 5.5
Mild 874 Clicks Pub: Feb 16, 15
Personalized Loyalty Keychains
Physical Cookie Brings the Web's Best to Brick and Mortar Shopping
Refusing to believe that e-commerce is totally the way of the future, realty investor Sponda set out to create a new kind of retail loyalty platform. ‘The Physical Cookie,’ takes... [More]
Promotional Restaurant Beacons - McDonald's Harnesses the Power of Piper for Targeted Marketing
SCORE: 4.3
Mild 1,974 Clicks Pub: Jan 13, 15
Promotional Restaurant Beacons
McDonald's Harnesses the Power of Piper for Targeted Marketing
Piper beacon solution provider that uses the power of targeted marketing to enable brands to get their messages across. While Piper has the potential to be used in everything from media to education,... [More]
Beacon Food Marketing - American Craft Sausages Successfully Grew in Popularity with Message Tech
SCORE: 4
Mild 1,288 Clicks Pub: Feb 20, 15
Beacon Food Marketing
American Craft Sausages Successfully Grew in Popularity with Message Tech
Rather than having an deliberately situated supermarket employee pressuring you in the meat section, beacon food technology proves to be a lucrative strategy and less irritating means to driving... [More]
Pet Adoption Beacon Ads - The Adoption Campaign Uses Location-Based Tech to Increase Awareness
SCORE: 4.3
Untested 701 Clicks Pub: May 10, 15
Pet Adoption Beacon Ads
The Adoption Campaign Uses Location-Based Tech to Increase Awareness
A new high-tech pet adoption campaign using public space ads has been created by OgilvyOne called #LookingForYou. With the hopes to increase pet adoption at ‘Battersea Dogs and Cats Home,’... [More]
Instructional Beacon Shopping Ads - This TagPoints Ad Shows Viewers How to Use Beacon Technology
SCORE: 3
Untested 61 Clicks Pub: Oct 27, 15
Instructional Beacon Shopping Ads
This TagPoints Ad Shows Viewers How to Use Beacon Technology
This informative commercial simply explains how ‘TagPoints’ beacon technology will aid consumers in their shopping experiences. Those who are new to beacon-powered shopping experiences will... [More]