Dadvertising

Fathers are rebranded as confident and engaged multitaskers

Implications - Rather than directly targeting mothers, brands have extended traditional advertising to include the image of a modern father deeply involved in all aspects of home life. This shift is representative of the growing reality that modern dads take pride in their multifaceted parenting roles and are equally as important stakeholders when it comes to household purchases.
SCORE: 3.3
Untested Top 6 Examples: 2,381 Total Clicks Jan 15 - Jun 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Child-Inspired Home Pranks - The Nissan With Dad Campaign Focuses on Making Family a Priority
SCORE: 4.2
Mild 774 Clicks Pub: May 19, 15
Child-Inspired Home Pranks
The Nissan With Dad Campaign Focuses on Making Family a Priority
The Nissan With Dad Super Bowl campaign was a unique one for a couple of reasons. First of all, it was teased atypically. Instead of a clip from the actual commercial, the company shared a fun prank... [More]
Sentimental Dad Ads - Whirlpool's 'Dad and Andy' Champions Hard-Working Single Fathers
SCORE: 4.6
Mild 396 Clicks Pub: May 19, 15
Sentimental Dad Ads
Whirlpool's 'Dad and Andy' Champions Hard-Working Single Fathers
Whirlpool’s latest commercial is one by the name of Dad and Andy, telling the story of a single dad and his son. The two are never pictured together in the ad, although we get to see how they... [More]
Manly Cleaning Campaigns - #SwifferDad Shows the Changing Relationship Between Men and Cleaning
SCORE: 2.9
Untested 262 Clicks Pub: May 19, 15
Manly Cleaning Campaigns
#SwifferDad Shows the Changing Relationship Between Men and Cleaning
For its #SwifferDad campaign, Swiffer partnered with four influential dad bloggers to dispel some of the misconceptions about men and cleaning. The project is led by Black-ish star and father... [More]
Modern Fatherhood Ads - Dove Men+Care's Super Bowl Ad Shows What Real Strength Means
SCORE: 2.8
Untested 502 Clicks Pub: Jan 24, 15
Modern Fatherhood Ads
Dove Men+Care's Super Bowl Ad Shows What Real Strength Means
Way back in 2010, Dove used the Super Bowl to launch its Men+Care brand—and this year Dove is back with another Super Bowl ad to show what #RealStrength means. Challenging stereotypes that are... [More]
Fatherhood Cosmetics Campaigns - The Dove Men Care #RealStrength Campaign Targets Young Dads
SCORE: 2.5
Untested 386 Clicks Pub: May 20, 15
Fatherhood Cosmetics Campaigns
The Dove Men Care #RealStrength Campaign Targets Young Dads
The Dove Men Care #realstrength campaign is a well-targeted attempt at positioning the men’s skincare line in a positive light in the same vein as the brand’s #realbeauty campaign aimed... [More]
Dad Appreciation Anthems - Taye Diggs Celebrates Dads in this Humorous Father's Day Rap Video
SCORE: 2.4
Untested 61 Clicks Pub: Jun 16, 15
Dad Appreciation Anthems
Taye Diggs Celebrates Dads in this Humorous Father's Day Rap Video
Taye Diggs and Dockers present this hilarious Father’s Day rap video called ‘Dad Jam.’ As an actor, singer, dancer and father himself, Taye Diggs is the perfect dad to sing this... [More]