Customized Play

Brands are developing toys that allow children to flex their creative muscle

Implications - The maker culture movement may be just beginning to flourish for adult consumers, but DIY has always been an area of interest for children. Brands are capitalizing upon young consumers' desire to create by offering them full opportunity to customize products. Rather than making throw-away art, children enjoy the opportunity to create something they can put into use later.
SCORE: 4.4
Mild Top 6 Examples: 12,197 Total Clicks Dec 14 - May 15
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DEMOGRAPHICS
Consumer Insight Topics: ToysLife-Stages
DIY Yoyo Kits - The Modernized Sling-Slang Yoyo is a Fun Homemade Project
SCORE: 7.1
V. Hot 7,172 Clicks Pub: Jan 6, 15
DIY Yoyo Kits
The Modernized Sling-Slang Yoyo is a Fun Homemade Project
This yoyo kit gives the classic toy a modern makeover both children and adults will appreciate. Not only is it a do-it-yourself project that makes playing with it even more meaningful, the yoyo kit... [More]
Paintable DIY Rain Boots - These Rubber Boots Are a Perfect Blank Canvas for Young Artists
SCORE: 4.3
Mild 685 Clicks Pub: May 25, 15
Paintable DIY Rain Boots
These Rubber Boots Are a Perfect Blank Canvas for Young Artists
These colorful DIY rain boots are the perfect arts and crafts project for any parent running out of room on their fridge. As an important early cultivator of self-expression and imagination,... [More]
DIY Robot Toys - Hasbro Adds 3D Printed Transformers to Shapeway's SuperFanArt Category
SCORE: 4.9
Mild 2,084 Clicks Pub: Dec 5, 14
DIY Robot Toys
Hasbro Adds 3D Printed Transformers to Shapeway's SuperFanArt Category
The success of customized My Little Pony toys has opened the door for similar creations such as 3D printed Transformers. By expanding their options for what can be tweaked by the customer, Hasbro... [More]
Birdhouse Design Kits - Hobbycraft's Craft Set Lets Paint Their Own Bird Box
SCORE: 3.7
Mild 699 Clicks Pub: May 25, 15
Birdhouse Design Kits
Hobbycraft's Craft Set Lets Paint Their Own Bird Box
Hobbycraft’s birdhouse design kit lets kids paint their very own porcelain bird box. The affordable kit is priced at a 5 pound rate and comes complete with a white plaster bird house mold and... [More]
Custom Superheroine Toys - HeroMe Helps Kids Build Their Own Super Female Action Figures
SCORE: 3.6
Mild 782 Clicks Pub: May 23, 15
Custom Superheroine Toys
HeroMe Helps Kids Build Their Own Super Female Action Figures
Customization, superheroes and action figures are three things that kids gravitate towards, which is why the HeroMe line of superhero action figures was created. After the project was first launched... [More]
Spin Art Activity Kits - Toys R Us' Creates an Imaginative Toy for Hands-On Play
SCORE: 2.3
Untested 775 Clicks Pub: May 25, 15
Spin Art Activity Kits
Toys R Us' Creates an Imaginative Toy for Hands-On Play
Priced at $12.99, this spin art activity kit encourages creativity and imagination. The set is available at retail giant Toys R Us and is equipped with a spin art machine that features a clear,... [More]