Just ahead of Father's Day on June 15th, The Car Buying Service is running a competition that will give reward one dad with the chance to drive a supercar. To win this opportunity for your dad, you'll need to complete of The Car Buying Service's 'Dad Valuation Appraisal Forms,' in order to value your dad.
On the form, you'll be asked to fill in information about your dad, including his mileage (age), model (his build), speed, owners (number of kids), fuel type (favorite foods) and other details like if he's got custom paint work (tattoos.)
The campaign is being promoted with a humorous campaign video that shows a woman getting her dad appraised at a car dealership.
Stats for Dad Valuation Campaigns
Trending: Older & Chilly
Research: 262 clicks in 98 w
Interest: > 3 minutes
Concept: "the Car Buying Service"
Related: 74 examples / 57 photos
Segment: Neutral, 12-35
Comparison Set: 27 similar articles, including: inappropriate father's day cards, cheeky father's day greetings, and sentimental fishing ads.
Dad Valuation Campaigns
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