The Drake General Store Father's Day campaign knows that the way to a man's heart is through his stomach. Although children already have their dads' unconditional love, it doesn't hurt to focus on food for this day of parental celebration. Perhaps they'll get something delicious in return. Working with top chefs across Toronto, the Canadian shop came up with Fares + Provisions, an exclusive line of food, preserves and pantry items.
What makes the Drake General Store Father's Day campaign even more special is a partnership with Acquired Taste Magazine, which interviewed the chefs, who happen to be fathers themselves. They "discuss everything from cooking with their kids, to what it means to be a great dad," writes Chuck Ortiz, founder of Acquired Taste.
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