Palmolive Wheels Around a Portable Wash Basin to Keep Hands Clean

By: Laura McQuarrie - Mar 5, 2015
References: palmolive & adsoftheworld
At some time or other, you can probably think of a time where this Pop-Up Bathroom from Palmolive would have been useful to keep hands clean. Capitalizing on situations where neither a tissue or a wash basin was in sight, the brand took it upon themselves to be the solution to sticky, dirty and otherwise unclean hands.

Although the Pop-Up Bathroom is more like a spontaneous sink that appears only as needed, it's a fun way for the brand to riff off the popularity of pop-up shops and stations that are so commonly used in marketing. By immediately saving people from sneezes and ineffective tissue wipes, this is a clever way for the brand to ensure that people try its products.