The BYO Lets You Build Your Own Ridiculous Packaging
The BYO wine bottles were made as gifts for clients and potential customers of The Creative Method. There was a grand total of 5,000 BYO bottles produced and each one of them came with stickers with attributes based off of The Creative Method's staff members. There's no better combination than building a funny face on a wine bottle while drunk!
Implications - Consumers gravitate towards products that are customizable because they believe items which they can personalize better reflect their individuality. Corporations looking to satiate this consumer desire may offer customization options to their wares to increase the intrinsic value of their products.Stats for Facially Expressive Liquor Bottles Trending: Older & Mild
Traction: 2,300 clicks in 173 w
Interest: 3.5 minutes Concept: Byo
Related: 69 examples / 53 photos
Segment: Neutral, 18-35 Comparison Set: 25 similar articles, including: pc-inspired packaging, beer-friendly phone protectors, and optical illusion branding.