The BYO Lets You Build Your Own Ridiculous Packaging
The BYO wine bottles were made as gifts for clients and potential customers of The Creative Method. There was a grand total of 5,000 BYO bottles produced and each one of them came with stickers with attributes based off of The Creative Method's staff members. There's no better combination than building a funny face on a wine bottle while drunk!
Implications - Consumers gravitate towards products that are customizable because they believe items which they can personalize better reflect their individuality. Corporations looking to satiate this consumer desire may offer customization options to their wares to increase the intrinsic value of their products.