The BYO Lets You Build Your Own Ridiculous Packaging

By: Jason Soy - Published: Jul 28, 2011 • References: thecreativemethod & sweet-station
Why deal with lame product packaging when you can design it yourself with these BYO bottles. The BYO is a liquor bottle that comes with a panel of stickers, allowing users to adorn the face of each bottle with wacky human facial features.

The BYO wine bottles were made as gifts for clients and potential customers of The Creative Method. There was a grand total of 5,000 BYO bottles produced and each one of them came with stickers with attributes based off of The Creative Method's staff members. There's no better combination than building a funny face on a wine bottle while drunk!

Implications - Consumers gravitate towards products that are customizable because they believe items which they can personalize better reflect their individuality. Corporations looking to satiate this consumer desire may offer customization options to their wares to increase the intrinsic value of their products. Stats for Facially Expressive Liquor Bottles Trending: Older & Mild
Research: 2,367 clicks in 252 w
Interest: 3 minutes
Concept: Byo
Related: 69 examples / 53 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: pc-inspired packaging, beer-friendly phone protectors, and optical illusion branding.