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The Bevel Shaving System by Walker and Company Addresses Curly Hair

By: Meghan Young - Published: • References: getbevel & fastcompany
For black men, the multi-blade razors on the market have gone beyond desperate and comedic to annoying and even painful; enter the Bevel Shaving System. It is a collection of skincare products geared towards this specific demographic. While multi-blade razors are ok, if redundant, for men with straight hair, it causes the coarse curly hair of black to grown back into the skin.

Created by Walker and Company, a business founded by Tristan Walker that aspires to be the Johnson & Johnson for people of color, the Bevel Shaving System is comprised of six items: a razor, blade, brush and three liquid products. He touts the line as “the first and only end-to-end shaving system designed for men and women with coarse or curly hair.” Stats for Black Men-Targeting Razors Trending: This Year & Buzzing
Traction: 4,864 clicks in 40 w
Interest: 0.9 minutes
Concept: Bevel Shaving System
Related: 64 examples / 49 photos
Segment: Males, 18-55+
Comparison Set: 23 similar articles, including: pigmented shaving creams, all-in-one shave kits, and perfect shaving templates.