For black men, the multi-blade razors on the market have gone beyond desperate and comedic to annoying and even painful; enter the Bevel Shaving System. It is a collection of skincare products geared towards this specific demographic. While multi-blade razors are ok, if redundant, for men with straight hair, it causes the coarse curly hair of black to grown back into the skin.
Created by Walker and Company, a business founded by Tristan Walker that aspires to be the Johnson & Johnson for people of color, the Bevel Shaving System is comprised of six items: a razor, blade, brush and three liquid products. He touts the line as "the first and only end-to-end shaving system designed for men and women with coarse or curly hair."
Stats for Black Men-Targeting Razors
Trending: Older & Average
Research: 6,631 clicks in 114 w
Interest: 1 minutes
Concept: Bevel Shaving System
Related: 64 examples / 49 photos
Segment: Males, 18-55+
Comparison Set: 23 similar articles, including: pigmented shaving creams, all-in-one shave kits, and perfect shaving templates.
Black Men-Targeting Razors
More Stats +/-
All-in-One Shave Kits
Pigmented Shaving Creams
Perfect Shaving Templates
Two-Ended Grooming Products
Earth-Saving Foam Dispensers