This Men's Skincare Line Boasts a Refined Brand Image

By: Rebecca Byers - May 8, 2015
References: packagingoftheworld
A01 Homme Clear is a recently launched, Taiwan-based men's skincare brand that boasts a sleek range of one-piece packaging. The goal of the packaging design, created by agency Goodeed Design, is to establish the brand as masculine and modern yet simple, as to remain accessible to men who may be new to the world of specialized skincare products.

The sleek range of packaging provides succinct branding for a new brand that is tasked with establishing itself both on store shelves and as a word-of-mouth success. Thanks to steel grey hues and icy pastels, the tubes appear refined and subtle, an important facet when considering the demographic, who may be driven away by a less clinical, more feminine aesthetic.