Marketing Self-Exposure

Personally revealing ads provide sincerity through raw human responses

Implications - Creating a personal link with ads can be quite challenging with mainstream brands tending to sway towards more grandiose and over-stimulated techniques. Campaigns that showcase ordinary people exposing their beliefs or political stances offer extremely vulnerable perspectives, utilizing relatable human responses to create a more sincere and legitimate message.
SCORE: 6.2
Warm Top 6 Examples: 35,674 Total Clicks Nov 13 - Feb 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Social GoodActivism
Stripped Statement Selfie Campaigns - The #StripForJackie Campaign is Effective and Going Viral
SCORE: 6.8
V. Hot 9,393 Clicks Pub: Feb 15, 14
Stripped Statement Selfie Campaigns
The #StripForJackie Campaign is Effective and Going Viral
Stripping to support its cause, the #StripForJackie campaign is gaining momentum in support of Lebanese Olympian Jackie Chamoun. Taking over the social media realm, young Lebanese supporters are... [More]
Diversified Body Positive Campaigns - The Debenhams High Summer Look Book Forgoes Traditional Models
SCORE: 6.4
Hot 8,552 Clicks Pub: Nov 6, 13
Diversified Body Positive Campaigns
The Debenhams High Summer Look Book Forgoes Traditional Models
The Debenhams’ ‘High Summer Look Book’ takes the road less traveled with its new campaign. Instead of hiring the quintessential thin, white fashion model, the brand opted for a diverse array... [More]
LGBT-Friendly Fashion Ads - The Barneys Spring 2014 Campaign Stars 17 Transgender Models
SCORE: 6.4
Hot 5,501 Clicks Pub: Jan 31, 14
LGBT-Friendly Fashion Ads
The Barneys Spring 2014 Campaign Stars 17 Transgender Models
The Barneys Spring 2014 ad campaign is yet another example of the fashion industry getting some things right. Although it has come under scrutiny due to out-of-control eating disorders and blatant... [More]
Lip-Locking Protest Editorials - The German Issue of GQ Features Gentlemen Against Homophobia
SCORE: 6.2
Warm 4,809 Clicks Pub: Dec 19, 13
Lip-Locking Protest Editorials
The German Issue of GQ Features Gentlemen Against Homophobia
The January issue of the German version of GQ features a series of photos of 13 straight German celebrities kissing each other for a campaign entitled ‘#Mundpropoganda—Gentlemen Against... [More]
Activism-Encouraging Friendship Bracelets - The Aldo Fights AIDS Campaign Makes Standing Up Look Hot
SCORE: 5.8
Warm 1,885 Clicks Pub: Feb 11, 14
Activism-Encouraging Friendship Bracelets
The Aldo Fights AIDS Campaign Makes Standing Up Look Hot
The Aldo Fights AIDS campaign teamed up with House of Waris designer Waris Ahluwalia to put out a line of stackable friendship bracelets. It’s been nearly 30 years since Aldo first started this... [More]
Dismaying Feminist Campaigns (UPDATE) - PolyMic Re-imagines a Feminist-Friendly World
SCORE: 5.4
Warm 5,534 Clicks Pub: Nov 17, 13
Dismaying Feminist Campaigns (UPDATE)
PolyMic Re-imagines a Feminist-Friendly World
PolicyMic’s feminist campaign is an extension of another successful crusade against gender inequality. Earlier this year, UN Women launched a viral ad campaign to highlight the alarming sexist... [More]