Relying less on skill, consumers update food to be visually appealing
Implications - With the explosion of foodie culture and an increasingly frugal population that prefer entertaining from home, the focus on home cooking for guests is placing increased pressure on consumers to create culinary works of art. Aiding the novice chef, accessories that shape, display or help augment food to be more aesthetically appealing place higher currency on display rather than taste. This shift from taste to presentation speaks to the culture surrounding cooking shows and celebrity chefs that consumers learn to imitate visually, but never taste-wise.
Trend Themes
1. Visual Food Presentation - Increasing focus on presentation rather than taste is leading to the creation of accessories that shape, display or help augment food to be more aesthetically appealing.
2. Edible Dishware - The Sweeeeet Tableware Set and other edible dishware options offer an opportunity to extend the life cycles of food by making them into an organic, edible beauty.
3. Food Gadgets and Unique Shaping - Gadgets like the Rice Cube or the Apple Pie Cone are innovating the way we present and enjoy food, creating new shapes from otherwise traditional foods.
Industry Implications
1. Kitchen Tools and Accessories - As presentation of food and unique shaping gains more prominence, there is scope for creating innovative kitchen tools and accessories to ease this process.
2. Dishware and Serveware - The rise of edible dishware opens up new opportunities for creating sustainable and unique dishware and serveware options.
3. Food and Beverage - As consumers continue to place importance on presentation, there is a need for the food and beverage industry to develop more visually appealing options that are supported by the use of unique shaping gadgets.
