The Stella McCartney SS14 ad campaign gorgeously juxtaposes cool grayscale images with more sensuous colorful ones. In the latter, model Suvi Koponen is captured close-up provocatively eating a stem of wine grapes, which accentuate her pink lips. In the complementing black and white images, she is much more demure in a classical portrait style that brings attention to three pieces in the Stella McCartney SS14 collection.
By embracing these two seemingly opposing viewpoints, the Stella McCartney SS14 ad campaign shows that women can express both their passionate and collected sides through this fashion line. Lensed by photography duo Mert Alas and Marcus Piggott, the platinum blonde beauty is a sight for sore eyes in both scenarios.
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Concept: Stella McCartney SS14
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Segment: Females, 18-55
Comparison Set: 25 similar articles, including: surreal office-inspired fashion ads, provocative housewife fashion ads, and bathroom-set fashion ads.
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