The natural food movement extends beyond food and into lifestyle
Implications - Those who follow a vegan diet will profess that it is a lifestyle, not just a way of eating. Recently, this statement is taken in a more literal direction as consumers seek vegan, vegetarian and natural products for various facets of life. This speaks to the magnitude of the naturalist movement, proving that it is here to stay.
Trend Themes
1. Naturalist Movement - There is a growing consumer demand for vegan, vegetarian, and natural products for various facets of life beyond just food, representing the magnitude of the naturalist movement that is here to stay.
2. Chemical-free Cosmetics - Consumers are becoming increasingly aware of the chemicals and unsafe additives used in skincare and beauty products, therefore creating opportunities for handmade, organic, and toxin-free cosmetics like The Detox Market and Nahla Beauty.
3. Vegan Fashion - The popularity and demand for ethical and animal-friendly clothing options have paved the way for vegan fashion brands, such as American Apparel and The Good Guys Don't Wear Leather, offering a range of clothes and footwear without animal by-products.
Industry Implications
1. Beauty & Skincare - The health and wellness trend has led to a surge in demand for natural, organic, and chemical-free cosmetics and skincare products, providing a great opportunity for handmade and artisan beauty brands like Blissoma and The Detox Market.
2. Fashion & Apparel - Consumers are becoming more conscious of the environmental impact and ethical considerations in the fashion industry, leading to the rise of eco-friendly and vegan clothing options like the ones offered by American Apparel and The Good Guys Don't Wear Leather.
3. Subscription Boxes - The subscription box model has been successful in delivering a curated selection of vegan and cruelty-free beauty products like those offered by Vegan Cuts, making it a great gifting option and a lucrative industry in itself.
7 Featured, 56 Examples:
649,809 Total Clicks
Date Range:
Feb 13 — Sep 14
Trending:
Average
Consumer Insight Topics:
