For this DKNY Spring/Summer 2014 campaign, all the coolest kids of fashion were asked to paint the town red, as well as all the other colors. Mikael Jansson shot the ads that include six photos and a video. In the video, rapper A$AP Rocky as well as models Cara Delevingne, Jourdan Dunn, Eliza Cummings and Dylan Rieder are all featured.
The stars of this DKNY Spring/Summer 2014 campaign laugh and smile breezily on location at Times Square. Intercut between the beautiful people smiling are shots of a classic yellow taxi cab being spray painted in multiple colors. While all of this is going down, a censored cut of A$AP Rocky’s big hit ‘Fashion Killer’ is playing in the background.
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Trending: Older & Chilly
Research: 286 clicks in 117 w
Interest: > 3 minutes
Concept: DKNY Spring/Summer 2014
Related: 96 examples / 74 photos
Segment: Females, 12-55
Comparison Set: 35 similar articles, including: exotic sun-soaked fashion ads, pop-out accessory shoots, and football-infused fashion shoots.
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