With the secret release of Kid Cudi's new album comes hype and excitement surrounding the entertainment industry. The album was only announced to fans via Twitter two hours before it was released, which exemplifies how artists are always looking for new ways to promote themselves or their brand, whether it's through editorials, marketing schemes or product branding.
Artists in the hip hop and rap business know that their lifestyle is about more than just music. With high status, these celebrities realize that fans admire them far beyond their catchy tunes or insightful lyrics. Audiences idolize these stars and want to engage in every aspect of their being, so that they can show their support for the music and feel closer to them.
While creating hype -- or a lack thereof -- amongst the release of their music, engaging in editorials or branding products, tactics like these work to promote the artists and their idea while uniting fans closer.
80 Hip Hop-Promoting Exposures
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Rapper Car Salesmen
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Sports Star Record Covers
Kid Cudi's New Album Release Depicts an Unusual Method of Exposure
By: Janelle Savel - Published: Feb 26, 2014