Heartfelt sharing campaigns utilize kindness to connect with consumers
Implications - With brands often featuring ads that center around product placement and aesthetic appeal, consumers are looking to more emotionally enticing concepts that allow for a relatable connection. Commercials that feature sharing and kindness provide features of good will and graciousness that people constantly strive for, appealing to a consumer's need for more honest and down-to-earth approaches.
Trend Themes
1. Emotional Connection Campaigns - Brands are creating ads that provide features of good will and graciousness that people constantly strive for, appealing to a consumer's need for more honest and down-to-earth approaches.
2. Sharing Culture - Campaigns, such as The ATM of Happiness and MILKA's sharing tactics, encourage people to share with others and embody the brand's message of joy and tenderness.
3. Guerrilla Advertising Campaigns - Guerrilla Science and The Big Bang UK used creative promotional tactics to educate and inspire students in preparation for the Big Bang Fair in a fun way.
Industry Implications
1. Advertising and Marketing - Brands are realizing the importance of emotional connection campaigns and utilizing this trend to create more honest and down-to-earth approaches to their marketing strategies.
2. Consumer Goods - Sharing culture is becoming a powerful trend in the consumer goods industry, with companies like MILKA creating interactive tactics to solidify their brand as tender and caring.
3. Education - Guerrilla advertising campaigns like Guerrilla Science and The Big Bang UK are becoming popular in the education industry, inspiring students in a fun and creative way.
6 Featured, 53 Examples:
460,375 Total Clicks
Date Range:
Jun 13 — Feb 14
Trending:
Mild
Consumer Insight Topics:
