The Marie Claire Body Issue Appreciates Every Human Form
Marriska Fernandes — October 31, 2011 — Lifestyle
References: marieclairvoyant & bitrebels
"Love the body you're in" is the slogan the Marie Claire Body Issue aims at conveying to all the ladies who wished they had another person's features.
This campaign designed for the Marie Claire issue has a very strong and admirable message for the women who don't appreciate natural beauty. Hence, the ad uses strong powerful images that will haunt many for quite a while. The image of an aged women at the morgue with the line "When will you stop worrying about your appearance?" makes many rethink how far they would go for enhanced beauty. There is also an image of a plus sized woman and a long chain of what people hate about themselves.
The campaign reinforces natural beauty and changes the thoughts of what makes imperfection. One look at the Marie Claire Body Issue will make many think twice before complaining about looks again.
This campaign designed for the Marie Claire issue has a very strong and admirable message for the women who don't appreciate natural beauty. Hence, the ad uses strong powerful images that will haunt many for quite a while. The image of an aged women at the morgue with the line "When will you stop worrying about your appearance?" makes many rethink how far they would go for enhanced beauty. There is also an image of a plus sized woman and a long chain of what people hate about themselves.
The campaign reinforces natural beauty and changes the thoughts of what makes imperfection. One look at the Marie Claire Body Issue will make many think twice before complaining about looks again.
Trend Themes
1. Natural Beauty Appreciation - The trend of promoting natural beauty and appreciating imperfection in advertising campaigns opens doors for the development of new products and services that cater to the needs of individuals seeking to enhance their natural beauty, such as organic cosmetics and natural hair and skin care products.
2. Body Positivity - The growing trend of body positivity in advertising campaigns creates avenues for companies to expand their clothing lines to include plus sizes, promoting inclusivity and diversity in fashion and retail industries.
3. Age Inclusivity - The trend of using images of non-traditional models, such as middle-aged and elderly women, promotes the emergence of new fashion trends and beauty products that cater to the needs of older individuals seeking to stay fashionable and stylish.
Industry Implications
1. Beauty and Cosmetics - Advertising campaigns promoting natural beauty offer cosmetic and beauty product companies opportunities to shift their focus to organic and natural-based product lines that cater to consumers seeking natural and healthier options.
2. Fashion and Retail - The trend of using non-traditional models and promoting body positivity creates opportunities for fashion and retail companies to expand their product lines and marketing strategies to cater to diverse groups of consumers and promote inclusivity.
3. Media and Advertising - The trend of promoting body positivity and natural beauty in advertising campaigns opens the door for new strategies and perspectives in the media and advertising industry, such as using diverse and non-traditional models and promoting inclusivity and diversity in marketing campaigns.
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