Superstar

Selena Gomez is Promoting Her Adidas NEO Line Interactively Online

By: Laura McQuarrie - Published: • References: adidasneolabel.tumblr & style.mtv
Selena Gomez' Adidas NEO Spring footwear collection isn't set for release until February 12th, but she is giving her fans an exclusive peek at it with the "NEOsneakpeek" campaign.

From now until the 12th, secret films will be released and hidden amongst Adidas NEO and Selena's social media channels. One photo on Adidas NEO's Tumblr account shows a picture of Selena standing in front of a chalkboard wall covered in roses, with a shortened link to one of the videos. The link directs fans to an unlisted YouTube video that was shot by Selena herself. The secret videos will only be up for 24 hours, so you'll have to be quick if you want to take part in the scavenger hunt and get a preview of her Adidas NEO collection. Stats for Social Media Scavenger Hunts Trending: This Year & Buzzing
Traction: 1,023 clicks in 33 w
Interest: > 3 minutes
Concept: Adidas NEO
Related: 95 examples / 73 photos
Segment: Females, 12-35
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