Homespun Branding

Seemingly homemade labelling offers consumers a sense of familiarity

Implications - In an effort to shy away from the more flamboyant approaches of big name companies, brands are opting for more subtle and visually nostalgic labelling to create a more straightforward connection with consumers. Rustic jar containers and stovetop cookie boxes serve to add a sense of home and sentimentality to the item, combining wistful exterior features with the need for more organic and simplified marketing techniques.
SCORE: 5.9
Hot Top 6 Examples: 258,012 Total Clicks Jul 12 - Mar 15
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleFoodBranding
Stovetop-Inspired Cookie Boxes - Thelma's Treats Cookie Packaging Design Opens Like an Oven
SCORE: 6.9
Viral 134,107 Clicks Pub: May 21, 13
Stovetop-Inspired Cookie Boxes
Thelma's Treats Cookie Packaging Design Opens Like an Oven
‘Saturday Mfg.’ came up with a creative cookie packaging design for ‘Thelma’s Treats’ that infuses boxes with the same love that is baked into its homemade goods. Thelma’s Treats is a... [More]
Dickensian Food Packaging - The Dirty Apron Delicatessen Branding Looks Fresh From the Victorian Era
SCORE: 6.2
V. Hot 53,432 Clicks Pub: Jul 13, 12
Dickensian Food Packaging
The Dirty Apron Delicatessen Branding Looks Fresh From the Victorian Era
The aptly titled artisan food company The Dirty Apron Delicatessen focuses on serving up comfort food in a big way. Offering everything from in-house hot lunches to jars of homemade pickled... [More]
Reinvigorated Honey Jars - Ashley Gustafson's Honey Jar Design Brings a Freshness to Overused Motifs
SCORE: 6.6
V. Hot 16,073 Clicks Pub: Sep 16, 14
Reinvigorated Honey Jars
Ashley Gustafson's Honey Jar Design Brings a Freshness to Overused Motifs
The ‘SUE BEE HONEY’ jar design by Ashley Gustafson is a clever way to include honeybee and hexagonal motifs in a simple, subtle way. These elements are practically present in just about... [More]
Simply Lovely Labelling - Bagas Bravas Packaging Marks Each Product Clearly in Cursive
SCORE: 5.1
Hot 7,923 Clicks Pub: Dec 12, 13
Simply Lovely Labelling
Bagas Bravas Packaging Marks Each Product Clearly in Cursive
When it comes to establishing a brand identity, there are certainly benefits associated with maintaining simplicity. Bagas Bravas packaging exercises this technique for a few good reasons that do... [More]
Functional Produce Packaging - This Apple Packaging Design is Rustic, Chic and Artisanal
SCORE: 4.2
Warm 7,018 Clicks Pub: Mar 24, 15
Functional Produce Packaging
This Apple Packaging Design is Rustic, Chic and Artisanal
This apple packaging design for a Canadian company Red Prince Apple is a highly innovative and functional approach to shelving delicious Ontario apples. Created by graphic designer Steve Feeney,... [More]
Laundry-Line Biscuit Branding - BBROOD Packaging Leaves Over-Designed Competitors Out to Dry
SCORE: 4.2
Mild 39,459 Clicks Pub: Feb 21, 13
Laundry-Line Biscuit Branding
BBROOD Packaging Leaves Over-Designed Competitors Out to Dry
A great shift is occurring in the world of packaging in which designers are starting to simplify the brand identities of products. BBROOD packaging embodies the lovely clarity that likely arose from... [More]
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