Rockstar

Lily Allen's 'Hard Out Here' Video Aims to Empower Women

By: Vasiliki Marapas - Published: • References: nme & youtu.be
Lily Allen's 'Hard Out Here' video is meant to encourage a dialogue on gender inequality. Allen has returned from her musical retirement to debut 'Hard Out Here' as the first single from her Greg Kurstin-produced album, set for release in early 2014.

Allen sings in her typical saccharine tone, but the subject matter is a little more overt. With lyrics like, "I don't need to shake my ass for you because I've got a brain" and "forget your balls and grow a pair of tits, it's hard out here for a bitch," the song is sure to stir up a fair share of controversy.

The video is equally audacious. It begins with Allen getting liposuction as her agent chastises her for "letting herself go" and ends with Allen getting her groove on surrounded by a band of scantily-clad dancers. The singer also uses the video as a vehicle to poke a little fun at Robin Thicke, whose summer jam 'Blurred Lines' was the target of some feminist rage earlier this year. Stats for Girl Power Pop Anthems Trending: This Year & Chilly
Traction: 243 clicks in 44 w
Interest: > 3 minutes
Concept: Lily Allen Hard Out Here
Related: 104 examples / 80 photos
Segment: Females, 18-35
Comparison Set: 38 similar articles, including: gender-swapping pop parodies, racy at-home celeb photoshoots, and hashtagged pop song prints.