This week, the Toronto Police are taking a morose approach to its 'That Text or Call Could End It All' distracted driving campaign, but hopefully the message will hit home with people who are prone to distractions while driving.
The police will be issuing warnings to people seen texting, checking email or engaging in any other behaviors that could lead to a fatal accident. However, the real dark twist is that these warnings will come from a police vehicle disguised as a hearse.
Since 2011, NEWSTALK 1010 reports that the Toronto Police have issued "55,000 charges for offences related to distracted driving." Hopefully the campaign will remind people to be extra vigilant, but not just during the time the ominous black hearse is parked outside Toronto's Metro Toronto Convention Centre for the week.
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Concept: "distracted Driving Campaign"
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Segment: Males, 12-35
Comparison Set: 35 similar articles, including: accident prevention campaigns, diverted attention infographs, and distracted driving campaigns.
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