Personalized Play

Custom toys satisfy parental demand for one-of-a-kind developmental play

Implications - The toy industry is saturated with unique options for children of all ages, but the demand to have one-of-a-kind creations is driving up the number of brands delivering items that are customized to the exact experience desired by parents. Pushing interactivity and shared playtime, the designs push in a more exact direction for parents who want to custom-tailor childrearing to be precisely what's desired as opposed to leaving playtime to imagination alone.
SCORE: 3.2
Mild Top 6 Examples: 19,513 Total Clicks Feb 13 - Feb 14
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DEMOGRAPHICS
Consumer Insight Topics: ToysLife-Stages
Coloring Book Cardboard Chairs - The Chateau De Versailles Sells a Cardboard Chair for Kids
SCORE: 4.4
Warm 4,949 Clicks Pub: Jun 6, 13
Coloring Book Cardboard Chairs
The Chateau De Versailles Sells a Cardboard Chair for Kids
This cardboard chair for kids is sold through the Château de Versailles boutique. The design of this throne is incredibly green: the cardboard is recyclable, made from a sustainably sourced forest,... [More]
Personalized Children's Storybooks - Each Lostmy.name Custom Story Book is Tailored by Name
SCORE: 4.9
Warm 4,384 Clicks Pub: Jan 15, 14
Personalized Children's Storybooks
Each Lostmy.name Custom Story Book is Tailored by Name
Lostmy.name makes custom story book adventures for kids age two to six, which focuses on helping them to learn the alphabet letters that make up their own names. There are a ton of alphabet books... [More]
Fruity Toddler Tricycles - Illustrator Coralie Bickford-Smith Creates a Playful Child Bike Design
SCORE: 2.2
Mild 3,785 Clicks Pub: Apr 25, 13
Fruity Toddler Tricycles
Illustrator Coralie Bickford-Smith Creates a Playful Child Bike Design
Coralie Bickford-Smith is a renowned illustrator who has designed books for Penguin and has now created a customized child bike pattern for Wishbone Design. The 2Modern Blog states that her theme... [More]
Playful Magnet Wallpaper  - The Magnetic Wallpaper by Sian Zeng Allows Kids to Customize Their Room
SCORE: 2
Mild 4,190 Clicks Pub: Aug 24, 13
Playful Magnet Wallpaper
The Magnetic Wallpaper by Sian Zeng Allows Kids to Customize Their Room
This magnetic wallpaper encourages creativity and imagination. This cover extends 10 meters in length and has a width of 52 centimeters so kids will have plenty of space to explore and play. The... [More]
Custom Kids Stories - 'I See Me' Books Creates Personalized Books for Children
SCORE: 2.9
Untested 1,029 Clicks Pub: Feb 4, 13
Custom Kids Stories
'I See Me' Books Creates Personalized Books for Children
Personalized books for children are thoughtful options for any special occasion. ‘I See Me’ creates a variety of books on a range of topics and storylines including being a super... [More]
Child-Designed Stuffed Toys - The Pofuff Shop Turns Children's Drawings Into Real Stuffed Toys
SCORE: 1.9
Untested 1,176 Clicks Pub: Jun 5, 13
Child-Designed Stuffed Toys
The Pofuff Shop Turns Children's Drawings Into Real Stuffed Toys
Take your kids’ drawings of animals, people and creatures and turn them into one-of-a-kind cuddly stuffed animals. Etsy shop Pofuff gives children the creative power to bring their drawings... [More]
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