Dateless Pride

Singles celebrate their partnerless lifestyle through hilarious innovations

Implications - As younger generations live at home longer and the pressure of years past to find a suitable partner diminishes, proud singles are flaunting their partnerless lifestyle as a means to convey personal acceptance. Speaking to the individualistic lifestyle that's fostered with social media and life online, the acceptance and celebration of being single creates an expansive market opportunity for every industry to take part in by crafting experiences designed for the solo consumer.
SCORE: 4.5
Mild Top 6 Examples: 46,980 Total Clicks Aug 13 - Sep 14
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Consumer Insight Topics: Pop Culture
Bogus Romance Photography - Keisuke Jinushi Transforms His Hand into a Fake Girlfriend Prop
SCORE: 7.2
Viral 39,334 Clicks Pub: Aug 11, 13
Bogus Romance Photography
Keisuke Jinushi Transforms His Hand into a Fake Girlfriend Prop
If you’ve ever panicked and lied about having a fake girlfriend, Japanese photorapher Keisuke Jinushi is here to demonstrate how to create fake proof. First he covers one hand with makeup,... [More]
Girlfriend-Generating Subscriptions - The Invisible Girlfriend Service Will Provide You With Proof
SCORE: 4
Warm 3,352 Clicks Pub: Nov 26, 13
Girlfriend-Generating Subscriptions
The Invisible Girlfriend Service Will Provide You With Proof
A new online dating service called Invisible Girlfriend will provide real world and virtual proof of your non-existent romantic partner. The site will generate a fake online girlfriend for you,... [More]
Real-Life Dating App Simulations - This Stunt Brings Dating on the Tinder App to the Streets of NYC
SCORE: 5.5
Mild 1,561 Clicks Pub: Nov 28, 13
Real-Life Dating App Simulations
This Stunt Brings Dating on the Tinder App to the Streets of NYC
This hilarious stunt from Dave and Ethan on YouTube simulates the ‘Tinder App in Real Life.’ The guys made a cutout frame that mimics the look of the app, complete with buttons to accept, reject... [More]
Fictional Dating Profile Stunts - Characters from The Mindy Project Show Were Introduced to Tinder
SCORE: 3.3
Untested 2,180 Clicks Pub: Jan 5, 14
Fictional Dating Profile Stunts
Characters from The Mindy Project Show Were Introduced to Tinder
FOX collaborated with popular dating app Tinder to promote ‘The Mindy Project’ show that follows the romantic adventures and misadventures of Mindy, an OBGYN, as she tries to balance her... [More]
Self-Love Valentine Videos - 'You Are Enough' Celebrates Valentine's Day for Singles
SCORE: 3.2
Untested 466 Clicks Pub: Feb 12, 14
Self-Love Valentine Videos
'You Are Enough' Celebrates Valentine's Day for Singles
Valentine’s Day for singles can be a borderline torturous experience, especially considering the constant bombardment from businesses eager to remind us that if you aren’t one-half of a... [More]
Dateless Lifestyle Books - The Never Have I Ever Novel Looks Into Katie Heaney's Dating-Free Life
SCORE: 2.7
Untested 87 Clicks Pub: Sep 16, 14
Dateless Lifestyle Books
The Never Have I Ever Novel Looks Into Katie Heaney's Dating-Free Life
Author Katie Heaney recently gives up her life story in her most recent autobiographical novel titled Never Have I Ever that chronicles her living her life without having a serious relationship or... [More]