Indulgent Oddity

Eccentric alcohol labels cater to consumers looking for more compelling products

Implications - As a method to add more artistic individuality to their designs, brands are opting for eccentric labeling options to create more of a lasting visual impression. Oddball liquor branding adds unconventional touches to otherwise simplistic products, combining imaginative patterns with the consumer need for more compelling marketing techniques.
SCORE: 5.3
Warm Top 6 Examples: 102,249 Total Clicks Oct 12 - Jan 15
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Bagged Booze Branding - Leuven Beer Packaging Greatly Increases the Portability of Your Pale Ale
SCORE: 6.1
Hot 53,205 Clicks Pub: Oct 12, 12
Bagged Booze Branding
Leuven Beer Packaging Greatly Increases the Portability of Your Pale Ale
The word “picnic” came to mind when I set eyes on Leuven beer packaging with its unique carrying case and its unconventionally lightweight capsules. Suddenly the rules that prohibit... [More]
Chopped Log Bottles - Firewood Vodka Packaging Alludes to the Inner Warm Felt by the Product
SCORE: 5.7
Warm 10,907 Clicks Pub: Oct 14, 13
Chopped Log Bottles
Firewood Vodka Packaging Alludes to the Inner Warm Felt by the Product
Have a shot of a distilled alcoholic spirit and your throat will instantly feel warm. Firewood Vodka packaging has been designed to invoke that comforting sensation, which becomes especially... [More]
Accessorized Bottle Branding - Every Piece of Masida Packaging is Capped with a Korean Hat
SCORE: 5
Warm 6,098 Clicks Pub: Apr 16, 13
Accessorized Bottle Branding
Every Piece of Masida Packaging is Capped with a Korean Hat
A great way to foster a connection between a consumer and a product is to give the product a bit of personality. Masida packaging is enhanced with the incorporation of an iconic lid that would... [More]
Optical Illusion Alcohol - Nonexistent Vodka Packaging Plays Tricks on Even Sober Eyes
SCORE: 4.6
Warm 5,075 Clicks Pub: Jan 13, 15
Optical Illusion Alcohol
Nonexistent Vodka Packaging Plays Tricks on Even Sober Eyes
With several of these optical illusion alcohol bottles arranged side-by-side on the liquor store shelf, you mightn’t be able to distinguish one from the next. In an unexpected game of... [More]
Crisp Paper-Wrapped Packaging - Akzent Invest Wine Packaging is More About the Wrapper Than the Vino
SCORE: 4.1
Warm 24,464 Clicks Pub: Feb 19, 13
Crisp Paper-Wrapped Packaging
Akzent Invest Wine Packaging is More About the Wrapper Than the Vino
You cannot consider Akzent Invest wine packaging as a strategy to sell alcohol, for the paper that dresses each bottle alludes to a very different product. The company giving out these scrumptious... [More]
Keyhole-Peeping Packaging - Viejo Indecente Liquor Branding Suggests a Secret to the Spirit's Recipe
SCORE: 4
Mild 2,500 Clicks Pub: Feb 20, 14
Keyhole-Peeping Packaging
Viejo Indecente Liquor Branding Suggests a Secret to the Spirit's Recipe
The success of the Viejo Indecente liquor packaging is certainly the way that it appeals to the consumer’s curiosity. Many beverage branding strategies involve providing printed information... [More]