Rappertizing

Rapper endorsed campaigns creates a cultural connection with consumers

Implications - With brands constantly looking for ways to add authenticity to their products, utilizing music moguls to promote ideas adds cultural relevancy to the overall concept. Rapper endorsements reflect the ever-increasing influence of hip hop culture in various facets of life, combining celebrity marketing techniques with the growing consumer need for product approval.
SCORE: 5
Mild Top 6 Examples: 19,127 Total Clicks Sep 14 - Feb 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Art & Design
Irreverent Hip-Hop Collections - The Golf Wang Fall/Winter Lookbook Features a Multitude of Color
SCORE: 6.3
V. Hot 15,329 Clicks Pub: Sep 19, 14
Irreverent Hip-Hop Collections
The Golf Wang Fall/Winter Lookbook Features a Multitude of Color
The Golf Wang Fall/Winter 2014 lookbook is just as eccentric and tongue-in-cheek as the brand’s past efforts. Golf Wang is the in-house label for Odd Future, a hip-hop collective fronted by... [More]
Vintage Rapper Sneaker Ads - These Refashioned Vintage adidas Ads Include Kanye West
SCORE: 6.1
Warm 2,066 Clicks Pub: Nov 9, 15
Vintage Rapper Sneaker Ads
These Refashioned Vintage adidas Ads Include Kanye West
Vintage adidas ads are given a modern look with the help of mbroidered’s Federico. The talented artist has recently redone a line of retro adidas ads to feature rapper and fashion designer... [More]
Rapper Ice Cream Trucks - Artist Raekwon is Celebrating a Music Milestone with Ice Cream Treats
SCORE: 4.7
Mild 465 Clicks Pub: Aug 21, 15
Rapper Ice Cream Trucks
Artist Raekwon is Celebrating a Music Milestone with Ice Cream Treats
Former member of the popular rap group Wu-Tang Clan Raekwon is celebrating the 20th anniversary of his album Purple Tape by venturing about New York in a massive purple ice cream truck in... [More]
Rapper Sneaker Collaborations - A$AP Ferg Teams Up with adidas for This 'Trap Lord' Release
SCORE: 3.3
Mild 741 Clicks Pub: Nov 6, 15
Rapper Sneaker Collaborations
A$AP Ferg Teams Up with adidas for This 'Trap Lord' Release
Harlem rapper A Ferg teamed up with adidas Skateboarding to create this ‘Trap Lord’ capsule collection. The collection will feature the release of the ‘Trap Lord x adidas adi-... [More]
Rapper-Guided Training Videos - Burger King's Training Video for Grilled Dogs Stars Snoop Dog
SCORE: 5.1
Mild 330 Clicks Pub: Feb 12, 16
Rapper-Guided Training Videos
Burger King's Training Video for Grilled Dogs Stars Snoop Dog
Burger King adding Grilled Dogs to its menu marks one of the biggest changes from the fast food chain in years. In order to properly mark the occasion, Burger King enlisted the help of Snoop Dog for... [More]
Album-Honoring Cleaning Kits - The Jason Markk x J. Dilla Kit Honors the Iconic Donuts Album
SCORE: 2.5
Untested 196 Clicks Pub: Feb 25, 16
Album-Honoring Cleaning Kits
The Jason Markk x J. Dilla Kit Honors the Iconic Donuts Album
Jason Markk’s premium shoe care label has partnered with the J. Dilla foundation to release a limited-edition cleaning kit that honors the late rapper’s Donuts album. Marking the 10th... [More]
Quantcast