Verbally bold apparel pieces cater to consumers confident with their personality
Implications - With explicit imagery and viral media becoming such an ordinary aspect of everyday life, consumers are becoming increasingly immune and subsequently more confident in bold forms of expression. Verbally blunt apparel pieces provide an outlet for consumers to visually showcase their feelings, combining everyday clothing with the need to showcase personal views.
Trend Themes
1. Blunt Expressions - Clothing with explicit and boldly printed idioms that showcase personal views.
2. Relationship Fashion - Apparel that conveys romantic intentions, or lack thereof, through graphic tees and slogans.
3. Demanding Attire - Clothes that demand the consumption of alcohol or illustrate anti-social behavior through printed slogans and graphic tees.
Industry Implications
1. Fashion - The fashion industry can leverage these trends to create new and innovative products that cater to consumers' desire for personal expression.
2. Print and Design - Printing and design agencies can offer customization and digital printing services for clothing and apparel featuring printed slogans, phrases, and idioms.
3. Social Media - Social media companies can capitalize on these trends by curating and promoting user-generated content featuring these types of clothing and apparel.
6 Featured, 53 Examples:
1,121,548 Total Clicks
Date Range:
Jul 13 — Feb 14
Trending:
Warm
Consumer Insight Topics:
