This Snickers Creme Pie is the Latest Addition to the Burger King's Menu

By: Katherine Pendrill - Jan 14, 2016
References: bk & brandeating
A limited-edition Snickers creme pie is the latest edition to Burger King's ever-expanding dessert menu. Although the fast food chain is known for its savory offerings, it has been gradually expanding its creme pie line-up to draw in the dessert crowd.

The Snickers creme pie is a chilled dessert that Burger King has named 'Pie Made With Snickers.' The decadent dessert features a sweet caramel creme filling on top of a crunchy chocolate cookie crust. The pie is then topped with bite-size pieces of Snickers candy and a gooey chocolate drizzle. The new dessert joins the brand's existing creme pie line-up, which already includes the Reese's Peanut Butter Cup Pie and the Hershey's Sundae Pie.

Burger King's decadent new dessert demonstrates how fast food companies can partner with confectionery brands to attract different customers.