This Burger Chain is Giving Public Kitchen Tours and DIY Burger Workshops

By: Katherine Pendrill - Dec 16, 2015
References: & brandeating
Burger King Singapore launched a new promotion that involves public kitchen tours and DIY burger-making workshops. If you've ever been curious about what goes on behind the counter, this new promotion provides the perfect way to get a glimpse of a fast food kitchen.

The new 'BK Kitchen Tour + DIY Burger' is a unique promotion offered by Burger King Singapore. The promotion consists of two hour sessions in which customers are treated to a kitchen tour and given the opportunity to build their own burger. Those who purchase a ticket for one of the sessions will also receive a small drink and a medium fries to enjoy with their DIY burger.

The promotion helps to promote brand transparency by giving customers a closer look at how their food is prepared.