Personifying objects allows consumers to connect through relatable concepts
Implications - With the amount of ads and commercials that consumers are bombarded with on a daily basis, creating a memorable impression can often be challenging. Humanizing products with relatable characteristics and behaviors allow consumers to identify with brands on a more personable level, creating a stronger connection to the brand.
Trend Themes
1. Product Personification - Personifying products with relatable characteristics and behaviors allow consumers to identify with brands on a more personable level, creating a stronger connection to the brand.
2. Humor in Advertising - Combining humor and energizing music makes ads stand out in the viewer's mind, showcasing the product while incorporating a sense of playfulness and hilarity that will make it memorable.
3. Couples Therapy Theme - Using a couples therapy theme in ads promote unification of products, emphasizing similarities and the enhancement of certain features over competitors.
Industry Implications
1. Advertising - The advertising industry can incorporate the above trends to create memorable ads with more personable connections to consumers, and showcase products in unique and playful ways.
2. Food and Beverage - Personifying food and beverage products could enhance the product's visual appeal and make it more memorable to consumers, especially with the use of humor and emotional themes like couples therapy.
3. Entertainment - The use of characters from pop culture such as comics to promote events or other entertainment-related subjects could attract a younger and diverse demographic through nostalgia and fun.
6 Featured, 48 Examples:
493,103 Total Clicks
Date Range:
Jan 13 — Feb 14
Trending:
Mild
Consumer Insight Topics:
