Animalized Marketing

The use of pets in ads evolves to convey familiarity, humor and youthfulness

Implications - While the original perception of animals in advertising pertained to conveying a cute and emotional aesthetic, the tactic is evolving to humanize brands and place them in a more youth-focused light. This approach disassociates brands with formality to better appeal to mom, dad and children for cohesive adaptation in a market where purchases are influenced by all family members and not just breadwinners. Striking a balance between familial orientation and personification, the marketing endeavors push in a more ambiguous direction to target all generations and not just one.
SCORE: 5.8
This Year and Mild Top 6 Examples: 14,076 Total Clicks Aug 13 - Feb 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Social Media-Sourced Ads - The Land of Nod's May Cover Stars the Adorable and Viral Theo and Beau
SCORE: 6.8
Hot 3,133 Clicks Pub: May 29, 14
Social Media-Sourced Ads
The Land of Nod's May Cover Stars the Adorable and Viral Theo and Beau
For its latest ad campaign, The Land of Nod snapped up one of the many things that’s both cute and viral on the Internet. People can’t resist clicking on pictures of dogs and kids, as... [More]
Upside Down Jeep Ads - Jeep Launches a New Set of Ads That Lets You 'See Whatever You Want To See'
SCORE: 4.4
Warm 3,244 Clicks Pub: Dec 22, 13
Upside Down Jeep Ads
Jeep Launches a New Set of Ads That Lets You 'See Whatever You Want To See'
American automobile brand Jeep has recently launched its newest set of ads that centers on the motto, “See whatever you want to see.” The series of commercials were created by global design... [More]
Rejoicing Animal Ads - This Promotion for Buin Zoo Features Celebrating Animals
SCORE: 4.4
Warm 6,147 Clicks Pub: Aug 9, 13
Rejoicing Animal Ads
This Promotion for Buin Zoo Features Celebrating Animals
A series of amusing ads promoting Buin Zoo feature exotic animals celebrating. The ads show animals smiling while looking off in the distance. Each visual has a different safari creature with a... [More]
Heartwarming Companion Beer Ads - The Budweiser Super Bowl Ad Continues the Tale of the Clydesdale
SCORE: 3.9
Mild 736 Clicks Pub: Feb 2, 14
Heartwarming Companion Beer Ads
The Budweiser Super Bowl Ad Continues the Tale of the Clydesdale
The 2014 Budweiser Super Bowl ad is a continuation of the story that aired during last year’s game. The 2013 Budweiser ‘Brotherhood’ commercial starred a Clydesdale horse and focused on the... [More]
Familial Condiment Ads - Heinz' Super Bowl Ad Stars a Condiment Family and a Stampede of Weiner Dogs
SCORE: 5.6
This Year and Mild 180 Clicks Pub: Feb 2, 16
Familial Condiment Ads
Heinz' Super Bowl Ad Stars a Condiment Family and a Stampede of Weiner Dogs
This year’s Heinz Super Bowl ad is tied to the brand’s #MeettheKetchups campaign, which introduces an entire family of condiments. In order to emphasize that the brand produces more... [More]
Canine Car Shop Ads - The 'Slow Bark' CarMax Ad is Made for the Puppy Bowl
SCORE: 3.6
Untested 636 Clicks Pub: Jan 24, 14
Canine Car Shop Ads
The 'Slow Bark' CarMax Ad is Made for the Puppy Bowl
The ‘Slow Bark’ CarMax Super Bowl ad is a spoof on its ‘Slow Clap’ ad, remade with tons of puppies. The puppy version is set up and shot just like the human version of the commercial,... [More]