The 'Find Your Magic' Axe Super Bowl Ad Embraces Individuality

By: Laura McQuarrie - Feb 2, 2016
References: axe & adweek
The Axe Super Bowl commercial this year will be a 30-second celebration of individuality.

Early on this year, Axe began a new marketing campaign called 'Find Your Magic,' which moves away from presenting its products only as items that act like magnets for women. In this new campaign, a more well-rounded picture of modern masculinity is painted with quirky characters who viewers can better identify with.

The full 60-second version of the ad will be halved for the Super Bowl 50, but the core message will still remain. So far, this commercial has racked up more than seven million views on YouTube, alongside comments that champion the brand for putting such a positive message forward.