This Promotion for Buin Zoo Features Celebrating Animals

By: Alexander Lam - Published: • References: buinzoo.cl and ibelieveinadv
A series of amusing ads promoting Buin Zoo feature exotic animals celebrating. The ads show animals smiling while looking off in the distance. Each visual has a different safari creature with a party hat strapped on. Accompanying this comedic picture is text that asks you to "Welcome rhinos."

The Buin Zoo campaign was designed and implemented by Chilean ad agency Porta. Porta created the ads to build anticipation for Buin's acquisition of rhinos. The print ads work to create buzz around the event by stating that the rhinos are "Arriving in October." Buin's promotion also works to promote the existing roster of animals by featuring current exotic exhibitions. The ads show animals such as giraffes and zebras anticipating the arrival of the rhinos.