Bite-sized veggie snacks cater to health-conscious consumers tight on time
Implications - With modern consumers often resorting to fast food for quick and easy meal options, nutritional food choices are often disregarded for their lack of accessibility. As a result, consumers are turning to bite-sized healthy treats as a means to satiate their desire for a more health-conscious lifestyle. Veggie bites and yogurts provide consumers with healthy eating options that are easily eaten on-the-go, combining practical sources of nutrition with conveniently portable foods.
Trend Themes
1. Growing Demand for Healthy Snacking Options - Increasing demand for healthy on-the-go snacks presents opportunities for businesses to offer convenient, nutritious alternatives.
2. Incorporation of Vegetables Into Snacks and Beverages - As consumers seek healthier options, businesses can innovate by including vegetables in snack foods and beverages to appeal to health-conscious individuals.
3. Alternative Ingredient Swaps in Traditional Snacks - Using alternative, wholesome ingredients in traditional snack foods can provide consumers with healthier snacking alternatives without sacrificing taste or convenience.
Industry Implications
1. Food and Beverage Industry - Businesses in this sector can identify opportunities to create and market healthy snack options, incorporating alternative ingredients and vegetables to cater to growing demand for healthier snack options.
2. Packaged Food Industry - Innovative snack options, made with alternative ingredients and incorporating vegetables or superfoods, can create new opportunities in the packaged food industry.
3. Convenience Store Industry - The demand for healthy on-the-go snacks creates an opportunity for convenience store operators to offer a variety of convenient and healthy snack options in their stores.
