Superstar

The Slow Clap Super Bowl Ad from CarMax Celebrates Its Consumers

By: Laura McQuarrie - Published: Jan 26, 2014 • References: carmax and everyjoe
The ‘Slow Clap’ CarMax Big Game Commercial 2014 marks the auto superstore’s return to the Super Bowl after sitting out for three years.

The commercial begins with a customer who gets a slow clap after making a purchase, but it doesn’t stop as he leaves the store. On his entire way home, the gesture becomes more ridiculous as the customer gets claps from his entire neighborhood — everyone from doctors to beekeepers and even Sean Astin, which serves as a reference to the role he played in the 1993 football-themed film ‘Rudy.’

This extended version of the ad by Silver + Partners will be cut down to 30 seconds for Super Bowl Sunday. CarMax also has a second version of this Super Bowl ad that has been completely remade with puppies for the Puppy Bowl and has appropriately called it the ‘Slow Bark.’