The Slow Clap Super Bowl Ad from CarMax Celebrates Its Consumers

By: Laura McQuarrie - Published: Jan 26, 2014 • References: carmax & everyjoe
The ‘Slow Clap’ CarMax Big Game Commercial 2014 marks the auto superstore’s return to the Super Bowl after sitting out for three years.

The commercial begins with a customer who gets a slow clap after making a purchase, but it doesn’t stop as he leaves the store. On his entire way home, the gesture becomes more ridiculous as the customer gets claps from his entire neighborhood — everyone from doctors to beekeepers and even Sean Astin, which serves as a reference to the role he played in the 1993 football-themed film ‘Rudy.’

This extended version of the ad by Silver + Partners will be cut down to 30 seconds for Super Bowl Sunday. CarMax also has a second version of this Super Bowl ad that has been completely remade with puppies for the Puppy Bowl and has appropriately called it the ‘Slow Bark.’ Stats for Applauding Auto Shop Ads Trending: Older & Mild
Research: 609 clicks in 121 w
Interest: > 3 minutes
Concept: Slow Clap
Related: 94 examples / 72 photos
Segment: Males, 18-35
Comparison Set: 34 similar articles, including: football ad-previewing channels, contagious car commercials, and meme-ridden web design ads.