Intuit's 'Small Business, Big Game' Super Bowl Spot Promotes a Coffee Company

By: Laura McQuarrie - Jan 30, 2016
References: smallbusinessbiggame & adweek
Just as it's done in the past, Intuit will be giving up its Super Bowl advertising spot to one lucky finalist in its 'Small Business, Big Game' competition. The finalist has now been revealed to be Death Wish Coffee Co., with an ad that will air during the Big Game's third quarter.

The commercial from the coffee company stars a set of men at sea trying to do their best in competition with a brutal sea. Near the end of the commercial, the perspective flips and it becomes clear that the black waters these men are rowing against belong to a man's morning coffee.

Considering that some of the world's biggest companies pay millions of dollars for ad spots that last mere seconds, this is an incredible opportunity for small businesses to gain a lot of exposure.