Superstar

The Yellow M&M Chocolate Gets Abducted Before the Super Bowl

By: Laura McQuarrie - Published: • References: ispot & adweek
This M&M’s Chocolate teaser ad offers a peek at what is to come for the 2014 Super Bowl. The short 25-second teaser starts off quite upbeat, with Yellow the M&M recording himself busting some serious moves. But the music he’s dancing to is cut short and Yellow falls over after being shot with a tranquilizer dart. Shortly after, an ominous hand wearing a black glove comes onscreen, showing a hand-written message that reads: "find out what happens to Yellow 2/2/14."

The full 30-second M&M’s Chocolate commercial is set to air during the first half of the Super Bowl, so thankfully there won’t be too much of a wait to find out what’s happened to Yellow or who is behind this abduction. Stats for Kidnapped Candy Commercials Trending: Older & Popular
Traction: 6,606 clicks in 83 w
Interest: > 3 minutes
Concept: Mm Chocolate
Related: 94 examples / 72 photos
Segment: Males, 12-35
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