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This WWF Grey Campaign Calls for Environmental Change

By: Leslie Chen - Published: • References: unclegrey.dk & adsoftheworld
These WWF Grey ads will speak to animal lovers who attest to the fact that lions, chimps and polar bears all have the ability to feel just the same as human beings.

Created by UncleGrey in Copenhagen, Denmark, the campaign will tug at your heart strings with its adorable yet heartbreaking visuals. The ads feature different animals covering their faces in shame as the copy reads "What on earth are we doing to our planet?" By focusing on a single compelling image, these WWF Grey ads will easily connect to audiences by speaking to them on an emotional level.

Whether or not you previously thought about the impact that humans have on animal's lives, this WWF Grey campaign will definitely make you think more about the implications of your actions. Stats for Heartbreaking Emotive Animal Ads Trending: Older & Average
Traction: 4,693 clicks in 65 w
Interest: 2 minutes
Concept: WWF Grey
Related: 81 examples / 62 photos
Segment: Neutral, 18-55+
Comparison Set: 30 similar articles, including: disintegrating animal advertising, furry face-palming psas, and eco-friendly toy ads.