The Shock Top Super Bowl Ad Stars T.J. Miller and the Brand Mascot

By: Laura McQuarrie - Jan 30, 2016
References: shocktopbeer & adweek
'Unfiltered Talk' is the name of the Shock Top Super Bowl commercial that AB InBev will be launching this year.

The commercial features "unfiltered" dialogue between the brand mascot and comedian T.J. Miller, who go back and forth insulting one another for over a minute. Miller was selected as the brand's new spokesperson for his wit and irreverence, which are on display for this commercial. In its teaser for the full-length Super Bowl commercial, the dialogue that's exchanged between the orange slice named 'Wedgehead' (voiced by comedian Martin Montana) and Miller was ad-libbed.

The full 90-second ad spot for the unfiltered beer beverage will be cut into a 30-second commercial for the Super Bowl 50.