This year’s H&M Super Bowl ad will be the fashion retailer’s second Superbowl commercial, following its first in 2012. The ad will promote H&M’s David Beckham Bodywear Collection, which will be in stores and online as of January 30th.
An interesting point about the commercial is that anyone watching on a 2012 or 2013 model of a Samsung Smart TV will be able to purchase items from the line directly through a t-commerce platform.
There are two versions of the 30-second commercial and as it stands, fans have the chance choose which version will be aired on Super Bowl Sunday. The options include a “covered” or “uncovered” version and the votes can be cast online at HM.com.
Television-Commerce Fashion Ads
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