Youthful Indulgence

Humorous alcohol labelling connects with consumers through nostalgic imagery

Implications - While beverages of an alcoholic nature are often marketed with a mature, adult tone, brands are turning towards more humorous, pop culture references as a way to broaden their brand recognition to diverse audiences. Sci-Fi imagery and animal illustrations provide a more lighthearted take on an otherwise sophisticated product, catering to adult consumers looking to combine grown-up tendencies with youthful and nostalgic imagery .
SCORE: 5.4
Warm Top 6 Examples: 71,456 Total Clicks Feb 13 - Feb 14
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Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Cartoon-Inspired Alcoholic Beverages - The Disney Themed Cocktails by Cody is Fit for Royalty
SCORE: 6.8
Viral 23,826 Clicks Pub: Feb 11, 14
Cartoon-Inspired Alcoholic Beverages
The Disney Themed Cocktails by Cody is Fit for Royalty
As much as animated Disney movies might be geared towards children, adults love them too and now they can enjoy the films in style with Disney Themed Cocktails. As cartoonish as the characters... [More]
Pop Culture Beer Branding - These Cool Beer Bottles are from Swedens Church of the Atom
SCORE: 6.3
Hot 8,470 Clicks Pub: Feb 24, 13
Pop Culture Beer Branding
These Cool Beer Bottles are from Swedens Church of the Atom
These cool beer bottles from Swedish micro-brewery ‘Church of the Atom’ are probably the best beer bottle design I’ve ever laid eyes upon. The eye-catching beer labels were... [More]
Groovy Booze Branding - Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
SCORE: 6
Hot 19,607 Clicks Pub: Jan 17, 14
Groovy Booze Branding
Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
Devil’s Peak Beer packaging makes vintage graphics look fresh once more, thanks to the design work of Rudi de Wet. The three bespoke labels were developed for Maven Craft Beer as client gifts... [More]
Fanciful Bottle Branding - MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
SCORE: 5.9
Hot 15,461 Clicks Pub: Feb 20, 14
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
The MIU Fruit Wine packaging was designed to do for the girl what the beer bottle does for the boy. The juicy alcoholic beverages are targeted at female young adults, promoted as products that can... [More]
Savage Beverage Branding - Feral Beer Packaging is Rough and Ready and Pounces from the Shop Shelf
SCORE: 4.2
Warm 3,638 Clicks Pub: Nov 14, 13
Savage Beverage Branding
Feral Beer Packaging is Rough and Ready and Pounces from the Shop Shelf
To get noticed in the current beer market, your brand identity has got to have an edge. Feral Beer packaging undoubtedly presents this image, and it works delectably well with the fierce name of the... [More]
Animalistic Booze Branding - Bold City Beer Packaging Has Animated Faces Behind it
SCORE: 2.7
Untested 454 Clicks Pub: Nov 20, 13
Animalistic Booze Branding
Bold City Beer Packaging Has Animated Faces Behind it
As wonderful as a product is, you can always infuse it with additional personality and appeal by means of a clever branding scheme. Bold City beer packaging utterly entices the consumer, even though... [More]