Capsulated Obsession

The familiarity of pills rebrands unexpected campaigns and products as cures

Implications - The multibillion-dollar pharmaceutical industry has created several generations that are accustom to the concept of cures in pill form, which is being adopted in various industries as a way to put familiarity front and center. While advertising has intentionally made the ambiguous connection to products as a method to soothe consumer woes for decades, this new pill-focused approach cuts straight to the chase as marketers take an unabashedly literal direction to push product to cure-craving consumers.
SCORE: 4.1
Warm Top 6 Examples: 69,265 Total Clicks Oct 13 - Feb 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleHealth
Fashion Addict Editorials - The Steve Kraitt Designer Drugs Beauty Story is Brand-Obsessed
SCORE: 6.7
V. Hot 28,229 Clicks Pub: Nov 8, 13
Fashion Addict Editorials
The Steve Kraitt Designer Drugs Beauty Story is Brand-Obsessed
The Steve Kraitt “Designer Drugs” beauty story comments on society’s obsession with brand names. A strong association with luxury and status makes labels like Yves Saint Laurent, Chanel... [More]
Surreal Body Illustrations - Canadian Artist Ashley Mackenzie Creates Surreal Body Drawings
SCORE: 6.4
V. Hot 23,927 Clicks Pub: Dec 7, 13
Surreal Body Illustrations
Canadian Artist Ashley Mackenzie Creates Surreal Body Drawings
Toronto-based artist Ashley Mackenzie creates these imaginative body drawings, which focus on turning the human form into surreal works of art. Each of these peculiar illustrations forces viewers to... [More]
Medication-Inspired Paper Art - Vitamins & Placebo by Zim And Zou is Eye-Opening
SCORE: 2.5
Warm 3,510 Clicks Pub: Nov 19, 13
Medication-Inspired Paper Art
Vitamins & Placebo by Zim And Zou is Eye-Opening
The Vitamins & Placebo art series is an eye-opening project that appeals to people’s need to know about what it is they are putting into their bodies. With the emphasis on health being put... [More]
Cute Message Pills - Secret Saving Happy Pills Help You Pass Notes
SCORE: 3.3
Mild 9,702 Clicks Pub: Oct 24, 13
Cute Message Pills
Secret Saving Happy Pills Help You Pass Notes
Remember the old days of passing notes in class on torn up lined paper or in the corners of your notebooks? Remember the sheer terror of having you teacher ask you what you were writing? Luckily... [More]
Mood-Enhancing Branding - The Marx Design Promotional Gift Presents Uppers, Downers and Middlers
SCORE: 3.2
Mild 2,571 Clicks Pub: Dec 20, 13
Mood-Enhancing Branding
The Marx Design Promotional Gift Presents Uppers, Downers and Middlers
The whimsical concept of the Marx Design Promotional Gift will certainly have an effect on your present attitude. Interestingly, the contents of these pill bottles will likely have less of an impact... [More]
Custom-Delivery Medication Services - Pillpack Customizes Doses and Delivers Right to Your Door
SCORE: 2.2
Untested 1,326 Clicks Pub: Feb 7, 14
Custom-Delivery Medication Services
Pillpack Customizes Doses and Delivers Right to Your Door
The introduction of a customizable and fast medication service would be an amazing innovation for those that can’t always make it out to the pharmacy. Pillpack is making healthcare faster and... [More]
Quantcast