Child-centric travel solutions aid the familial travel industry boom
Implications - As Gen X and Y continue to have children later in life to facilitate a more stable financial situation, this increase in discretionary wealth is being translated to a familial travel industry boom. Responding in kind, brands are providing solutions to make air and car travel easier with infants to satisfy parental need for ease and convenience. This attention to the juvenile traveler augments the traditionally staunch travel industry to be more accepting of families while also affecting hotels and accommodations to focus less on the coveted DINK (double income no kids) demographic.
Workshop Question - What is your brand doing to specifically cater to the modern family?
Trend Themes
1. Baby Travel Products - Travel products designed to make travel with babies and young children more convenient and comfortable.
2. Juvenile Travel Industry - An increase in discretionary income among Gen X and Y parents has led to the rise of the juvenile travel industry with brands focused on child-centric travel solutions.
3. Design and Fashion for Kids - Designers are creating fashionable and fun children's travel gear, allowing kids to feel confident and independent while traveling.
Industry Implications
1. Baby Product Industry - Businesses can develop innovative products that make travel with babies more convenient and comfortable, such as collapsible stroller wagons or remote-controlled kid suitcases.
2. Travel Industry - The travel industry can expand its offerings to include child-centric solutions and embrace the familial travel boom, such as having designated infant-only areas in planes or airport terminals.
3. Fashion and Design Industry - Designers and retailers can develop fashionable, fun travel gear for kids, such as themed travel kits, blankets, and pillows, which cater to both boys and girls.
4 Featured, 29 Examples:
105,845 Total Clicks
Date Range:
Feb 14 — Jan 18
Trending:
Hot
Consumer Insight Topics:
