Greenpeace Raises Nuclear Energy Awareness the Cute Way

By: Vincent Salera - Published: Mar 15, 2009 • References: adsoftheworld
These ads for Greenpeace use stuffed toys to bring awareness to the dangers of nuclear energy. To catch our attention, the rabbit has three ears and the elephant has two trunks to help deliver the message of all the danger your unborn children could be exposed to.

At first glance, the ads do not really jump out at you, but after some reflection, I must admit that the use of the children’s toys really works to convey their message.

The ads were created by advertising agency Scala JWT Bucharest, Romania with creative direction by Mihai Cojocaru, Angela Teodorescu and Virgiliu Andone. Stats for Genetically Deformed Toys Trending: Older & Mild
Research: 6,249 clicks in 376 w
Interest: 4 minutes
Concept: Genetically Deformed Toys
Related: 77 examples / 59 photos
Segment: Neutral, 12-55
Comparison Set: 28 similar articles, including: eco-friendly tech evaluations, destruction art for awareness, and eco protest through spoofs.