Greenpeace Raises Nuclear Energy Awareness the Cute Way

These ads for Greenpeace use stuffed toys to bring awareness to the dangers of nuclear energy. To catch our attention, the rabbit has three ears and the elephant has two trunks to help deliver the message of all the danger your unborn children could be exposed to.

At first glance, the ads do not really jump out at you, but after some reflection, I must admit that the use of the children’s toys really works to convey their message.

The ads were created by advertising agency Scala JWT Bucharest, Romania with creative direction by Mihai Cojocaru, Angela Teodorescu and Virgiliu Andone.