Marketing Camaraderie

Endearing friendship commercials seek to capture a more heartfelt reaction

Implications - With over-stimulated marketing and abstract imagery often leaving viewers feeling detached from the product, brands are turning to more heartfelt situational techniques to engage consumers on a more relatable level. Friendship ads steer away from the more commercialized tendencies of big name brands by referencing emotional bonds that people can easily identify with. This reflects the growing need for more coherent forms of marketing.
SCORE: 4.2
This Year and Untested Top 6 Examples: 3,023 Total Clicks Nov 13 - Dec 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleDrinkingCommercials
Tear-Jerking Reunion Ads - Google India Launches Extremely Heartfelt Commercial
SCORE: 4.9
Mild 1,445 Clicks Pub: Nov 15, 13
Tear-Jerking Reunion Ads
Google India Launches Extremely Heartfelt Commercial
Google’s newest heartwarming ad is situated in India; it focuses on the story of two long-lost childhood friends who were separated by the 1947 India-Pakistan partition. The short clip starts in... [More]
Heartwarming Cab-Sharing Campaigns - This Coca-Cola Christmas Ad Encourages Sharing Taxi Rides
SCORE: 4
Mild 1,173 Clicks Pub: Dec 24, 13
Heartwarming Cab-Sharing Campaigns
This Coca-Cola Christmas Ad Encourages Sharing Taxi Rides
It wouldn’t be Christmas without a heartwarming Coca-Cola Christmas ad and this one truly communicates the joy of sharing. This year, Coca-Cola teamed up with the DAVID ad agency to set up... [More]
Unexpected Farmyard Friendship Ads - The Ad is the Latest in Airbnb's Series of Heartwarming News
SCORE: 3.9
Untested 160 Clicks Pub: Jul 23, 15
Unexpected Farmyard Friendship Ads
The Ad is the Latest in Airbnb's Series of Heartwarming News
The latest in a heartwarming news broadcast series highlighting positive stories, ‘the Odd Couple’ is an endearing look at new found friends MicroDave and Bean. MicroDave, one of the... [More]
Chicken-Rewarding Holiday Ads - This KFC Christmas Commercial Tests Friends' Knowledge of Each Other
SCORE: 3.1
Untested 96 Clicks Pub: Nov 21, 15
Chicken-Rewarding Holiday Ads
This KFC Christmas Commercial Tests Friends' Knowledge of Each Other
This KFC Christmas commercial wanted to challenge the dominant family narratives of holiday ads by focusing on friendship. The ad pits two best friends against each other, similar to the old... [More]
Celebrity Coffee Ads - George Clooney Teaches Danny Devito Good Taste in This Nespresso Ad
SCORE: 3.5
Untested 86 Clicks Pub: Nov 2, 15
Celebrity Coffee Ads
George Clooney Teaches Danny Devito Good Taste in This Nespresso Ad
This playful Nespresso ad finally brings its long-time brand ambassador—George Clooney—to North American audiences. Clooney has been involved with the brand for nine years, in large part... [More]
Candid Holiday Cola Ads - This Holiday Spot for Coca-Cola Tugs at the Heartstrings with Festive Joy
SCORE: 2.8
This Year and Untested 63 Clicks Pub: Dec 14, 15
Candid Holiday Cola Ads
This Holiday Spot for Coca-Cola Tugs at the Heartstrings with Festive Joy
Coca-Cola recently unveiled its holiday spot, which uses candid moments captured on film to express how the holidays are meant to bring people together. The ad shows emotional moments of six... [More]