This Bernas Chinese New Year Commercial Will Render You Speechless

By: Katherine Vong - Published: Jan 30, 2012 • References: & adweek
After some funny, exciting and completely bizarre commercials that have been popping up for the Super Bowl, this Bernas Chinese New Year ad offers a refreshing -- albeit highly emotional -- change.

Developed by Ogilvy & Mather for the Malaysian rice provider Bernas, this ad is dramatic, poignant and touching, featuring an elegantly acted story of a father and son. It focuses on traditional Chinese dinners in which the whole family partakes and reminds viewers that family should never be taken for granted. Indeed, its YouTube description says, "Whatever differences we may have as a family, there's always a way to overcome them. So let's come together as one family during reunion dinner. After all, family is forever."

This three-minute ad is incredibly inspiring, but you're going to have to suffer through a period of intense catharsis before you get to that point. Watch it now -- you'll be glad you did. Stats for Emotional Family Value Ads Trending: Older & Chilly
Research: 2,857 clicks in 225 w
Interest: > 3 minutes
Concept: Bernas Chinese New Year
Related: 104 examples / 80 photos
Segment: Neutral, 18-55+
Comparison Set: 38 similar articles, including: odor-covering chip commercials, synchronizing contraception campaigns, and humorous light saber battles.