Clemenger BBDO has created this interesting ad for Australian insurance company Bupa. The premise behind the Bupa 'Find a Healthier You' ad is that people are reuniting with their healthier selves.
The Bupa 'Find a Healthier You' ad begins with a woman happily embracing what looks like a long lost friend or sister; then, the scene changes to a man walking toward another (who has a big grin on his face). After that, a young man gets into a car with another young man and they hug. You get the picture. However, with all of their faces slightly obscured, it is hard to tell what is exactly going on between these people until you get to the end of the commercial, when Bupa's message appears. Regardless, the Bupa ad still plays on consumer sentiment by touching on what most of us want -- to be healthier.
Stats for Healthy-Self Reunions
Trending: Older & Chilly
Research: 1,396 clicks in 230 w
Interest: > 3 minutes
Concept: Bupa Find A Healthier You
Related: 88 examples / 68 photos
Segment: Neutral, 18-55
Comparison Set: 32 similar articles, including: perplexed pet psas, mocking athletic apparel campaigns, and social street art ads.
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